Growing adoption for new technology on campus
This is something a lot of us in education face, who are trying to do new and interesting things with technology to enhance the student experience. Cole posted an interesting piece about the PSU blog initiative that will be rolling out soon, and whether or not students will even care. For some reason, this has stuck in my head for a few days.
I’ve read a lot about marketing yourself via the Internet. Students, sometimes all the way down to the Middle School level, already have things like blogs, their own websites, flickr accounts, sometimes even their own technology companies. Trying to get someone like this to migrate to a university-hosted blog upon entering college would be a tough sell. Especially when you’re up against university policies that can sometimes be prohibitive (what if I bad-mouthed my prof? Spoke out about religion? How about freedom to add my own plugins to a university-hosted solution?).
So how would you go about driving adoption? I’ve had a vision in my mind for a while now, and I think it somewhat ties to Coles post and adoption. What if, for example, when a student accepts an invitation to attend PSU, they immediately receive the following:
- A Blog
- A Second Life account
- A Gmail account (let’s just assume webmail evaporates and gmail takes its place for a moment)
For those students who already blog, they might not care. But what about those who don’t have their own blog yet? Get them in early, and get them familiar with the PSU system as their first blog experience. They have nothing to compare it to yet, so if the platform is well designed, they should have a good experience, and hopefully continue to use it. Before they even set foot on campus, their blog is in place and directions/account info is in their inbox.
In that same email is a Second Life account, with a link to a PSU SL portal to get them started (D/L client, install, etc). Once they are done on Orientation Island, they ‘graduate’ to the main PSU space, where they can synchronously interact with other incoming freshman, PSU students, staff, faculty, Lion Ambasadors, etc. Maybe interact with a 3D map of campus, some sort of model within SL.
A Gmail account is a no-brainer. The interface is slick and easy-to-use, current students seem to use it more than any other web client, and I’d bet incoming students are similar. Maybe a PSU instance of Gmail would also open the doors for a PSU instance of Googledocs, and other useful tools, all tied to your PSU access account.
Back to the point: By providing all these services, the MOMENT a student accepts and invitation to attend PSU, you’re PROVIDING all the essential tools for students to shape their digital identify, and begin marketing themselves in preperation for their careers. By doing so, I’m hoping we’d have a better chance of adoption. If that first experience and first impression are GOOD, and PSU provides it…chances are in our favor that adoption would grow.