Billions of people across the world speak English. It is has become one of the most important languages in business, academics, technology, politics, and more. If you wish to brush up on your English language skills or are looking to learn them from scratch, then there are tons of free online courses that can come to your aid. If you think that learning English is not necessary, we’ll give you a few reasons as to why you should reconsider.

1. When you look for employment opportunities, especially abroad, knowing English can help you communicate effectively. It widens your employment prospects and improves your chances of getting hired over a person who does not speak English.
2. Knowing English is seen as a plus point because even though billions of people speak the language, there are still billions who do not. You can explore the world confidently and take on challenges with a strong command of the language.
3. If you are looking to study further and are specifically targeting reputed colleges abroad, then knowing English will give you an edge. As most of the subjects, you’ll learn will be in English, knowing the language will be a benefit.
4. One of the best ways to keep the brain active is by challenging it constantly. One way to do so is by learning a new language. Learning any language when you are older can be really difficult, which makes the process all the more motivating. So, challenge yourself and your brain.
5. If you are looking to migrate to an English speaking country, knowing the language becomes all the more essential. This is why you should totally take advantage of a good English speaking course.
6. Your communication skills will also greatly improve once you learn a new language. In professional settings, this creates a positive impact as people whom you interact with know that you are ready to explore opportunities and are always open to new challenges.
7. Knowing to speak and write the English language definitely boosts confidence. This is why you should set some time aside to learn it. It not only will make you feel confident but will also open the doors to many more opportunities.

Learning English can be tough when we are older. But, there is a lot of content available over the internet that can help you. From free courses to books to films, you can explore a range of material to study and learn the language. In the beginning, it may seem tough, and that would be the case with any language. But, as you keep progressing, you will enjoy it. Moreover, once you begin communicating in the language and are able to write it, you’ll feel all the more confident. If at any point you feel like it is getting too much and wish to give up, then simply take a break and then get back to it with a clear mind. Learning a new language is only going to benefit you and when the opportunity is free of cost, why not take it, right?

In this highly-competitive market, it has become quite challenging for businesses to generate more leads and keep existing customers engaged throughout their journey. Today, you can see many companies sending personalized emails to lure customers into buying new products from them. So, if your business isn’t prepared to match the expectations of the customers or give them a personalized experience, you will lose your customers to your competitors. 

One of the best ways a business can keep pace with the changes happening in the marketing industry is by adopting marketing automation. As the name suggests, marketing automation refers to the utilization of advanced tools and software to automate repetitive and mundane marketing tasks. According to Salesforce, marketing automation is something that helps a business identify potential customers, automate the process of nurturing those leads to sales readiness. It brings prospects to the point where the sales team can directly approach them with the objective of closing the sale.  

Learning marketing automation is one of the best skills you can gain in the field of digital marketing. This is because companies highly regard marketing automation for streamlining, automating, and measuring marketing tasks and workflows with an aim of increasing operational efficiency and growing revenues faster. There is high demand for professionals who know the ins and outs of applying marketing automation. In light of this trend, interested people are looking for a free Marketing Automation Training Course to gain relevant skills and showcase their knowledge during an interview. 

This article describes one of the most reliable free courses on marketing automation designed by Simplilearn. Let us go through its details.

Marketing Automation Training by Simplilearn 

This is the course we are talking about:

Marketing Automation Foundations 

• A free marketing automation training course offered by SkillUp (Simplilearn)

Simplilearn is the world’s #1 online Bootcamp and a leading certification training provider. It offers a range of courses in various categories including digital marketing, data science, project management, quality management, artificial intelligence, and cloud computing. Owing to the growing demand for digital skills, Simplilearn recently launched its SkillUp initiative. SkillUp is basically designed for those learners who are looking for free online courses that also offer a course completion certificate. 

This Marketing Automation free course on SkillUp is your one-stop solution for learning all the marketing automation basics. It makes you familiar with the processes involved in creating lists and forms as well as designing engaging emails. The instructor will teach you how to test your automation campaign success rate. They further help you understand how to identify the interests of your potential customers and use marketing automation to launch effective campaigns. 

Throughout the two hours of in-depth training, you will be able to develop these important skills – customer lifecycle, marketing automation, segmentation, improving customer retention, and triggered communication. When you register for this course, you can access the study materials for 90 days. Within this timeframe, if you complete the course successfully, you will be awarded a course completion certificate as well. Moreover, there are no prerequisites to take this training program by SkillUp.

Here is how the syllabus of this Marketing Automation 101 course is divided.

• Course Introduction
• Introduction to Marketing Automation 
• Lead Capture and Nurture
• Customer Journey and Dynamic Segmentation 
• Triggered Communication 
• Measurement and Attribution 
• Improving Customer Retention 
• Compliance and Reporting 
• Artificial Intelligence and Marketing Automation 

The course ends in a marketing Automation Foundations quiz. 

Benefits of Taking the Marketing Automation Course 

The course details are fine, but one should understand why taking a marketing automation course is essential. So, here we discuss the benefits of taking an online marketing automation training program from Simplilearn. 

• The course is entirely online – Indeed, you can learn from the comfort of your home and there is no need to go anywhere. All you need is a computer connected to the internet to access the study material round-the-clock. 
• The syllabus is divided into small-sized videos – The benefit of dividing a course into byte-sized modules is that they can be easily squeezed into one’s busy schedule. You will definitely think about how to accommodate a 1-hour video into your routine. However, it would be very easy for you to go through a video of only 10 minutes.  
• The content is engaging – short video modules also ensure that your interest isn’t lost during any part of the video. Many a time, learners do not find the course material engaging if they are quite long. A short video module, on the other hand, keeps the attention of the student intact. 
• The trainers are subject matter experts – Thanks to online learning, the world has been turned into a small global village. This means sitting in one country, you can access the videos created by a trainer living in a foreign country. Online courses are often designed by industry experts who have years of rich teaching experience and they are aware of the latest trends and best practices related to marketing automation. 

Now that you have the complete overview of Simplilearn’s marketing automation course, why not register for the course today!

Preparing for exams may seem to be a draining task for many. However, if done correctly, it gets fulfilling. All you need is a positive attitude. Moreover, you can use an exam app to prepare for your tests. Some of the easy ways to prepare for the examination are as follows:

• Start Early: Starting beforehand can work in your favour in many ways. You get time to acclimate yourself to the new routine and have more time to understand each concept in depth. Exam preparation can be uncertain as you cannot be sure how much time you will take to complete each topic. So, keeping more time in hand is always a great idea. Also, make it a point to complete your school homework regularly without fail.

• Prioritise The Important Topics: There are several reasons why you should highlight all the essential topics and begin preparing them first. First, we tend to go into greater detail with the concepts when we start preparing than when we prepare just a couple of days before the exam. So, it is better to spend more time learning what is necessary. If you have doubts about the topics, there are many homework help apps that you can get online.

• Take Notes: Taking down important points makes revising easier and saves.time. Moreover, going through the notes later helps you retain them for a more extended period.

• Process Is Important: When preparing for subjects like math, you should try to stick with a more process-oriented approach. If you understand the process well, the result is just a bi-product. Moreover, even if your result is inaccurate, you will still get marks for the procedure.

• Give Yourself Enough Time: You need to be self-aware about your goals and give yourself enough time to absorb and revise everything you learn. By learning at a moderate pace, you give yourself more time to retain all the information for a more extended period. Simply mugging up is of no use in the real world.

• Sample Papers: Solve as many sample papers as possible a week before the exam. It makes you more confident while practising more. In addition, you will have a better understanding of your strengths and weaknesses.

• Organise Group Study Sessions: The study session gives you an insight into where you stand and what you need to achieve. It helps you stay motivated and exchange each other’s tricks and ideas with your peers. Study sessions are fun, engaging, and you always take back something from each session.

• Take Help of Technology: Don’t hesitate to use a study app to provide more profound and practical exposure. You get more study materials to help you implement the theories in the real world. Ed-tech companies have elevated the quality of your learning. It is online learning that brings your school home and continues your education. You can clear your doubts instantly. There are different communities on social media where you can discuss study methods, discoveries, and ideas. Studying with others encourages us to focus and strive harder.

• Revise: Revision is one of the most important parts of preparation. You won’t have confidence in your practice if you haven’t reviewed your notes at least once before your exams.

Studying English Literature not only equips children with a number of valuable transferable skills but also gives them an opportunity to consider other viewpoints and get lost in different worlds, which can be good for their mental and emotional health. Books we’ve read in childhood often have a big impact on the way we see the world and they help shape our identity as we grow. Read on to learn more about the benefits of English Literature in education from this best London Sixth Form. 

A broader perspective

Reading a range of different texts helps broaden children’s perspective on life as they learn that people’s experiences are unique and might differ substantially from their own. This helps them feel and express empathy for others, and may encourage them to want to help people wherever they can. Through reading literature from other cultures, children develop tolerance and understanding towards people and traditions that are different from their own, and it may foster a desire to travel and explore other countries. 

Critical thinking

Studying literature helps children develop the ability to think critically and question what they’re reading. Critical thinking is a skill they can apply throughout their life, both in further study and in the working world. They’ll learn to think about topics from different angles and gain the ability to consider alternative viewpoints – something which will come in handy when they’re listening to the news, planning projects at work or just debating issues with friends and family. 

Creativity and imagination

Reading literature gives children an opportunity to explore the creative and imaginative sides of themselves. When they’re reading they’ll have to imagine the different characters and settings and bring them to life in their heads. They may even be inspired to start writing themselves, whether it be writing stories, articles or just journaling at the end of each day. Through this they’ll develop their creative skills even further, and they may even decide to apply these skills to a future career related to reading and writing. 

Entertainment and relaxation

The mental and emotional health benefits of reading and studying literature should not be underestimated. Reading can provide a welcome relief from the rigour of science-based subjects, and give children a chance to escape for a little while and truly relax without any other demands on their time. They may find books they love reading into adulthood, and it can provide a healthy outlet for challenging emotions, allowing children to switch off and divert their attention when they’re perhaps finding life a little overwhelming. If they’re inspired to start writing themselves, this can be a great form of self-expression which they can turn to throughout their life. 

Forming an argument

Children who study English Literature learn how to plan, structure and express an argument through writing essays, as well as how to do research and support their argument with evidence. This might give them the confidence to debate topics verbally, using the skills they’ve gained from essay writing to form an argument, back it up with supporting facts and persuade others to consider their point of view. This is a skill that will benefit them later in life. 

Learning about resilience

In stories, characters often have to navigate various challenges to reach a goal. Learning about how others approach setbacks and disappointment, and bounce back from them to get something they want, is a valuable lesson for children; it may inspire them to adopt a similar mindset when they have hurdles to overcome in their own life. 

As you can see, there are many benefits to studying English Literature; it can be a great way for children to learn about the world and their place in it, while giving them practical skills they can make use of as they move into adulthood. 

Venturing out into the world of work, if only for a few weeks, is an exciting time and you’ll probably want to embrace the chance to gain new skills and get an insight into a potential future career. The prospect of work experience might also seem a little daunting, so it’s a good idea to spend some time planning how you’ll approach it. Work experience placements give you an opportunity to explore your interests and find out whether a potential career might be for you or not before you commit to it. Here’s some helpful advice from an independent school in the Southwest on how you can make the most of your work experience placement.

Plan ahead

It’s a good idea to go into your work experience placement with some idea of what you want to find out. Make a list of questions about the job you’d ideally like answered by the end of your placement, and perhaps also of any skills you’d like to develop. It won’t hurt to do some research on the company before you start and find out what you can about what they do and who works there – that way you’ll feel a bit more prepared when your first day arrives. Make sure you’re also clear on what your role is during the placement and what you’ll be expected to do, and of course where you need to be and when on your first day.

Be organised

Once you’ve started your placement, make sure you listen carefully to any instructions you’re given and make a note of key facts, dates and deadlines. This will help you manage your time effectively and show that you’re reliable. You might also want to keep a note as you go through your placement of any ideas you have that can help the company so you don’t forget them.

Get involved

Try to get involved in as many tasks as possible; the more you get stuck in, the more you’ll experience and the more skills you’ll gain from your work experience placement. Show eagerness and willingness to learn and take on responsibilities – this is a great opportunity for you to find out what you’re capable of and where your natural strengths lie. Offer to help people out with tasks as much as possible to both demonstrate your teamwork skills and gain valuable insight into different areas of the company and the job. Don’t be afraid to make suggestions as well and contribute your ideas.

Get to know people

Talk to as many people as possible during your work experience placement and introduce yourself. Take the opportunity to ask them about their roles in the company and how they got to where they are; this will allow you to learn about the reality of the job and what it entails, as well as what you might need to do to get where they are. Talking to people at different levels of the organisation will also improve your social skills, and you never know where a conversation with someone might lead!

Follow up afterwards

Make sure you thank the company for having you after the placement and swap contact details if you’d like to keep in touch. Sending a personalised thank you email or card will help ensure you’re remembered while showing that you’re appreciative of the experience. Spend some time reflecting on the placement and what you gained from it, even if you didn’t enjoy it as much as you’d hoped. All experience is valuable and will help you determine what you’re good at and what you enjoy doing, as well as what you don’t like.

Approaching your work experience placement with a positive attitude and a willingness to learn will help you get the most out of it.

Whatever your child’s age, there are things you can be doing to help lay the foundations for a successful future career and ensure they have a fulfilling working life. It starts with helping them develop the skills they need to confidently go out into the world of work as well as giving them opportunities to explore their interests. Here a private girls’ school in Hertfordshire outlines the various ways you can help prepare your child for their future career.

Foster their interests

Your child is more likely to have a career doing something they enjoy if they’re given opportunities to explore their interests throughout childhood. That way they’ll learn what they enjoy doing and what they’re good at, two key elements of a successful and satisfying career. Try to get them involved in different extra-curricular activities so they get the chance to try things out; even if they decide something’s not for them, at least they would have given it a go. Figuring out what we enjoy in life is sometimes an ongoing process, so the best thing you can do is encourage your child to try different things on their path to working out what really interests them.

Teach resilience

Being able to bounce back from setbacks and approach challenges with optimism will help set your child up for their future career, whatever they end up doing. They’ll no doubt face many challenges in their working life, but being resilient will help them overcome hurdles and grasp new opportunities with confidence. You can teach resilience by demonstrating it yourself; try to adopt a positive outlook on life, even in the face of disappointment, and make sure your child sees you face obstacles with an optimistic attitude. Point out the learning opportunities inherent in adversity so your child naturally approaches life with a growth mindset  – this will help them navigate working life more smoothly and feel confident to take on new challenges.

Be supportive

You might have some idea of what you’d like your child’s career to be or a particular path you envisage them taking, but it’s important they don’t feel too much pressure from you to do what you want. They should feel confident to pursue a route that suits them and their interests and skills, and not be forced to do something they don’t enjoy or aren’t very good at. The best support you can give them is to help them find their natural talents and passions, and then give them chances to explore and develop them. The world of work is always changing and your child might end up pursuing a career that hasn’t even been invented yet! Of course you can impart advice based on your own experience, but try to be as open-minded and supportive as possible, and let them forge their own path through life.

Explore options

In terms of what you can do on a practical level to support your child, try to offer them opportunities to speak to people in different careers and perhaps even shadow them so they can get first-hand experience of what’s involved. The reality of certain roles can often be different to what we imagine; your child might be looking at a particular career through rose-tinted glasses based on what they’ve seen in a film or TV programme, so actually seeing what’s involved up close will give them a more realistic view of it. They might be able to volunteer or shadow a family member for a day or two; even just talking to people in certain roles will provide a good insight into what the job involves on a day to day basis.

Children learn many valuable lessons from getting involved in their local community, while helping those in need. They’ll understand how important it is to give back where we can, and how being part of a strong community helps foster a sense of belonging and improves self-confidence. There are many ways to get children involved in community activities, from volunteering to help the elderly to taking part in environmental preservation projects. Read on to learn more about the benefits children get from community involvement from an international school in North London.

Exploring their interests

If your child is particularly interested in something, like environmentalism or raising awareness of a cause, community activities focused on these aspects will give them a chance to explore their passion. They’ll learn more about the topic and gain a real-life perspective on it; for example, by volunteering to pick litter in their community they’ll see first-hand how discarded rubbish affects the environment and local wildlife habitats. Activities like these enhance children’s school learning and fostering their interest in this way will allow them to fully explore it and may even lead to a future career related to it.

Real world skills

Encouraging children to get involved in the community enables them to develop valuable real-world skills they can take forward into adulthood; for example, volunteering in a charity shop equips them with customer service skills, and making meals for the elderly teaches them how to cook. As well as practical skills, they’ll also develop a number of soft skills such as communication and interpersonal skills, and the ability to work as part of a team if they participate in team-based activities. They’ll also develop emotional intelligence, something which is important in working life.

A different perspective

Community involvement gives children a different viewpoint on life, one they might not have considered otherwise. Children often don’t realise that not everyone lives in the same way as them and that there are people less fortunate than them; getting out and about in their local area and seeing how other people live will help them feel grateful for what they have and hopefully eager to help improve other people’s lives where they can. This broader perspective on life will stand them in good stead as they grow and mature and help them show empathy for others going through challenging situations.

Building beneficial relationships

Having strong relationships with a variety of different people benefits children throughout their life and they can develop these important relationships through community involvement. They might form a friendship with an elderly person who can impart valuable knowledge and advice, or with someone they can confide in without fear of judgement. Sometimes children find it hard to talk to their parents or teachers about any struggles they’re facing, so having an objective person to offload to and seek support from can help them overcome any obstacles.

Improving self-esteem

Getting involved in their local community helps children feel a sense of belonging, and that they are important and have a role to play. This helps shape their sense of identity, which in turn boosts their confidence. Children learn what they’re capable of through taking part in community activities and learn to trust in their own abilities, which helps them approach life with a positive attitude, especially when it comes to overcoming hurdles.

As you can see, children gain a lot from community involvement. They’ll learn how good it feels to give back and help others and feeling a sense of belonging and importance will boost their self-esteem and encourage them to take on new challenges throughout their life.

An MBA degree is considered the gateway to a lucrative career in management. The Common Admission Test (CAT) is the only entrance exam to get into the prestigious IIMs and several other top-rung B-schools in India. Held annually, the computer-based test is your ticket to the various Post Graduate Programmes and Fellow Programmes in Management at the IIMs.

However, it should be noted that CAT is just a means to screen applicants by the IIMs. CAT-qualified applicants who meet the cut-off scores of the IIMs are called for advanced rounds of selection procedures that may include analytical tests, written tests, group discussions, and personal interviews.

As a CAT aspirant, you need to hone your skills in Verbal Ability and Reading Comprehension, Data Interpretation and Logical Reasoning, and Quantitative Ability. Although regarded as a tough nut to crack, CAT can be aced with focused and thorough preparation. Let’s have a look at the detailed CAT Selection Criteria to help you know who all are eligible to apply. BYJU’S Exam Prep offers a three-tier module of comprehensive coaching, complete with multiple revision and national mock tests, alongside preparation tips for the written test and GD/ PI rounds.

General eligibility conditions for CAT

If you hold a Bachelor’s degree from a recognised Indian University or educational institute, with a minimum score of 50% or equivalent CGPA, you are eligible to apply for CAT. For SC/ ST/ PwD candidates, the minimum score is scaled down to 45%. The IIMs also accept professional degrees such as CA, CS, ICWA, and Fellow of the Institute of Actuaries of India.

If you are awaiting your Bachelor’s Degree results or are in the final year of the program, you can still apply for CAT. Although, you will be allowed provisional admission only if selected, provided you submit a certificate issued by the Principal/ Registrar of your University stating that you have completed all your degree requirements.

Revisions in eligibility conditions for CAT 2021

In view of the disruption caused in the conduction of degree examination and evaluation during 2020 and 2021 due to the pandemic, the IIMs have waived off the minimum percentage requirement in Bachelor’s degree. Candidates who have graduated in 2021 or those who will graduate in 2022 should enter the “Promotion or Pass” option in the CAT application form. This exception in the eligibility condition is applicable only for appearing in CAT 2021.

The selection criteria at the IIMs

The selection process for admission into the IIMs is multi-pronged and may vary from institute to institute. Besides qualifying CAT and meeting the cut-off scores of respective institutions, the other aspects that are considered for selection are your prior academic records and relevant work experience. How your candidature affects the gender and academic diversity of the incoming class also influences the selection decision.

The IIMs set aside seats for SC/ST/ NC-OBC/ EWS/ PwD candidates as per law. However, each applicant is expected to meet the minimum CAT eligibility criteria, irrespective of their category.

The first hurdle for you in the IIMs’ selection process is the sectional and overall CAT score cut-off. IIM Ahmedabad, for instance, has specified a minimum sectional percentile of 70 and an overall 80 for general category admissions in 2022.

The second hurdle to cross is the application rating (AR) awarded to each candidate based on their class 10th, 12th, and graduation marks and weightage accorded to work experience. This AR score is then normalised to rank candidates for the next step in the selection process.

The final selection is made by considering performance in the PI and written test rounds, AT score, and CAT percentile. IIM Ahmedabad accords 50% weightage on PI, 10% on AWT, 25% on CAT score, and 15% on academic records.

Undergo guided CAT prep to cope with the selection process stress-free

The selection procedure at IIMs is complex, but the bottom line is that without a spectacular CAT score, you do not stand a chance to receive a call letter. Hence, it makes sense to get trained by top CAT trainers in India for extensive test preparation. Boost your skills and confidence levels with BYJU’S Exam Prep CAT preparation module.

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Security guards are an important part of the security team. Here, we will discuss the importance of security guards in school security and how they can improve your campus.

The first thing to understand is that not all school campuses require a guard to be present at all times. The size of the campus and the level of risk are two factors that determine whether or not a guard is required on site. For example, if your campus has a low level of risk, you may only need one guard during peak periods like lunchtime or after school hours.

However, if your campus has a high level of risk, you may need to have more than one guard on site at all times. These guards can be used for patrols and monitoring during class time as well as before and after school.

The role of security guards in schools is to keep students and staff safe. They are responsible for monitoring the perimeter and entrances of the school. Security guards are also responsible for responding quickly to any emergency that may occur on campus, such as a fire or an intruder.

Security guards should be trained to know how to handle various situations. They should also be able to identify potential threats and react accordingly.

How Do Security Guards Improve School Safety?

Security guards are usually hired to protect people from harm. That is why they are often found in schools where students need to be protected from the outside world. They have a lot of responsibilities, but one of the most important is to ensure that there is no violence or threats on school grounds.

In order for security guards to do their job well, they must be adequately trained and equipped with the knowledge and skills necessary for the task at hand. It is also important that they are properly supervised by someone who knows what they are doing.

What Does a Typical Day Look Like for a Security Guard?

A security guard’s typical day is a lot of standing, walking, and some sitting. They are required to be on their feet for long periods of time and can walk up to 10 miles per day. Security guards also have to sit for long periods of time when they are on duty. Buy latest guns and red dot gun sights online from Palmetto State Armory for school security guards.

Security guards typically work 8 hours per day and are required to work at night or early in the morning. Security guards may have to work overnights, weekends, and holidays as well.

How to Hire Qualified and Trusted Security Guards That Fit Your Needs

One of the first things you should do is to make a list of what you need in your security guard. This includes the specific skills they should have and your budget. If you are not sure what skills you need, then it is best to figure that out before hiring them. You want to make sure that they can provide the services that you need and not just hire anyone who has experience in security. The next thing is to set up a schedule. This will include the hours that they are available and how often they are scheduled to work. You should also think about what days of the week they should be available, when their shifts start, and how long their shifts last. This will help you decide what your budget should be for paying them.

Conclusion

The importance of hiring qualified and trustworthy guards cannot be overstated. It is imperative that you take the time to hire a guard who has the necessary skills, knowledge, and experience for your facility.